Designing a Brand Identity for a Tech Startup
Overview
Payrole, a growing tech startup, aimed to build a strong brand identity that resonated with their audience and positioned them as industry innovators.
About the Client
Through extensive research and collaboration with the Selecta team, we were able to identify their unique selling points and target market. We then proceeded to develop a brand strategy that aligned with their goals and aspirations. The brand identity design process included creating a brand name, logo, tagline, color palette, typography, and visual style guidelines.
Timeline
Working on Payrole took us only a few months from start to finish. Isn't it impressive for a startup? Only three months after its inception, the platform had become the fastest-growing SaaS startup in history.
Project Manager
Annastasya Geraldine
Product Designer
Robert Arian
Developer
Ahmed Zafran
Evidence
$3M
Total Funding Amount
2022
Founded Date
6
Number of Investors
